A pedestrian plaza in Midtown has been transformed into a giant, life-size kaleidoscope to walk through and be mesmerized by.
Prismatica is an immersive art installation comprised of 25 pivoting prisms that reflect the colors of the rainbow.
As pedestrians walk through the exhibition, the six-foot-tall, multi-colored prisms fill the plazas with reflections and musical sounds, creating an ever-changing light show.
It’s fun during the day, and at dusk or after dark the glimmer and glow is utterly magical. And it’s FREE to enjoy, through Jan. 30.
Prismatica is located on Broadway between 39th and 40th Streets, in the heart of the NYC Garment District.
The installation is part of Garment District Art on the Plazas, a year-round public art program made possible through the NYC Department of Transportation’s Art Program (DOT Art), a joint effort to make public plazas more welcoming to New Yorkers and visitors.
In collaboration with The Québec Government Office in New York.
The interactive installation creates an enchanting atmosphere along the plazas, putting visitors at the center of the experience.
Glimmering by day and atmospheric by night, the prisms are six feet tall, made of panels covered with a dichroic film that reflect the colors of the rainbow, and emit light and a variable-intensity soundtrack of bell sounds when rotated.
Prismatica was created by RAW Design in collaboration with ATOMIC3, with Dix au Carré leading the sound design, lighting design by ATOMIC3 and Jean-François Piché, and production and technical direction by ATOMIC3 and Louis Héon.
It was first presented as part of the fifth edition of Luminothérapie in 2014-2015, at the Place des Festivals in Montreal’s Quartier des Spectacles.
The public art installation involves 25 pivoting prisms — 6 feet tall each — that reflect the colors of the rainbow, while also creating their own musical sounds.