Kentucky Fried Chicken is donating one million pieces of chicken to feed homebound seniors in need, by partnering with Meals on Wheels America, which includes NYC Citymeals.
From now through May, KFC is donating boneless, skinless chicken breast filets to local Meals on Wheels programs to provide quality protein critical to senior nutrition.
Meals on Wheels programs will cook and deliver to seniors experiencing food insecurity.
More KFC Support for Seniors in Need
In addition, KFC franchisees across the country also will support seniors in their local communities by donating one case of chicken per restaurant.
Each franchise will determine where that donation is directed – whether it is an additional donation to their local Meals on Wheels program, or a senior center or nursing home that may need support and hot meals for seniors.
KFC also KFC is donating 11,000 KFC gift cards (in honor of the Colonel’s famous 11 Herbs & Spices) to be distributed to local Meals on Wheels program volunteers nationwide, redeemable at participating locations.
The gift cards recognize and celebrate the thousands of volunteers who have been working selflessly throughout the pandemic to help Meals on Wheels continue to serve the most vulnerable
The effort coincides with Meals on Wheels America’s current Make Good Go Further™ campaign designed to showcase the heroic work of the nationwide network and its continued efforts to serve vulnerable seniors throughout the pandemic and for years to come.
Even before COVID-19, nearly 10 million seniors in America struggled with hunger.
Research conducted by Meals on Wheels America in April 2020 illuminated the harsh reality of the pandemic’s effect on America’s food security:
79 percent of Meals on Wheels programs reported that demand for services had at least doubled, and some saw increases of over 900 percent.
“Seniors have been hit particularly hard by the pandemic, with social distancing efforts contributing to increased isolation, loneliness and despair,” said Staci Rawls, KFC U.S. Chief Communications Officer.
“We want to do our part to to help ensure the safety and well-being of older adults during this difficult time, and Meals on Wheels America has the support system in place to reach seniors in need. They are the real champions of this cause, and we’re honored to participate in their heroic efforts.”
This is KFC’s third donation of one million pieces of chicken to feed local communities, a program that began in 2020 in response to the COVID-19 pandemic.
KFC’s first donation of one million pieces of chicken was directed towards frontline and essential workers in March 2020. In August 2020, educators across the country were the recipients of KFC’s second donation of one million pieces of chicken through KFC’s Back to School Buckets program.
KFC Donation Challenge
To grow this effort, KFC is asking consumers to join in the challenge by making a donation of $11 or more (in honor of the Colonel’s famous 11 Herbs & Spices), which will provide one meal and a friendly visit to a senior served by Meals on Wheels.
KFC and its franchisees operate almost 4,000 U.S. restaurants, serving Americans in all 50 states, and has continued feeding America through delivery, drive-thru, and pickup during the COVID-19 pandemic.
Photos courtesy KFC