It’s an effort to keep seats filled amid cancellations due to Coronavirus fears.
The $50 tickets go on sale at Noon on Thursday, March 12, for performances through March 29.
The $50 ticket promotion is from Producer Scott Rudin and applies to whatever seats remain available at his five usually sold-out Broadway productions, which also include The Lehman Trilogy and Who’s Afraid of Virginia Woolf?
Full prices for these hit shows, especially on weekends and peak tourist season such as the Christmas-New Year’s holiday weeks, can be as much as $350, and even current discount prices rarely are as low as $50.
Typically for Broadway productions, unsold seats are sold at TKTS booths at fluctuating discount prices. The $50 price being offered by Rudin is considerably less than the typical TKTS price.
The $50 tickets will be available at the box office and at Ticketmaster.com and Telecharge.com, with a service charge that is standard with online ticket purchases, including by NYCOTC ticket partner Goldstar.
In a statement, Rudin said,
“As long as New York City is open for business, its beating heart remains the Broadway stage.
This is an unprecedented opportunity for everyone to see a show that they otherwise might not have had easy and affordable access to.
I can’t pretend that great theater is the panacea we’ve been waiting for, but in the meantime I think we could all use a few hours away from the evening news.”
Rudin’s recently-opened West Side Story, for example, was sold out last week, as was the previewing The Lehman Trilogy.The Book of Mormon was 98% full, while To Kill a Mockingbird and Who’s Afraid of Virginia Woolf? each were at more than 90% of capacity.
Evelyn Kanter also is the author of several NYC and Hudson Valley guidebooks, including my latest, 100 Things to Do in NYC Before You Die.
Purchase autographed copies by emailing firstname.lastname@example.org