Watch the world’s biggest and most famous bicycle race on a giant TV screen in the world’s most famous intersection. From June 29 to July 2nd, the eyes of the world will be on Düsseldorf, when the Tour de France starts in Germany for the first time in 30 years.
Watch it unfold in Times Square, where Düsseldorf is sponsoring live-as-it-happens video on the giant Reuters sign, one of the largest digital billboards in the world.
The Grand Départ Düsseldorf 2017 is being shown on a 30 foot screen, and on a 2o foot screen, on the Reuters building, Seventh Avenue at 43rd St., including the start with a live concert and fireworks. The
The Tour de France is watched by millions around the world, mostly cheering their home teams.
Three of the eighteen UCI WorldTour Teams – the BMC Racing Team, Cannondale Drapac and TrekSegafredo – are licensed in the US. The biggest hope in US bicycle racing is Tejay Van Garderen, who leads the squad of the new generation of American cyclists.
Düsseldorf also is promoting itself as a cycling-friendly city, with 14 percent of city traffic on two wheels. The city has route maps for visitors to bicycle to popular attractions. route maps
Times Square is visited by 30 million tourists a year. In addition, over 231,000 employees work in the Times Square area in 1,500 companies.