Watch mountain climbers scale the side of a building in Times Square this week. Toyota has built a 3D rock wall onto a billboard, to promote the all-new Toyota RAV4 Hybrid SUV being introduced at the 2016 New York International Auto Show.
It’s a 96 foot vertical climb – about ten stories – with more than 100 hand holds for a team of five climbers.
Climbers are Christina Fate and her fiance, RAV4 Rally driver Ryan Millen, David Morton, an expert climber and technical consultant for the Times Square project, and veteran ice climbers and mountain guides Eric and Adam Knoff.
The RAV4 invites drivers and passengers to get out of their comfort zone and enjoy the outdoors, and the Times Square rock climbing wall is definitely out of the comfort zone for most of us. It is the eighth hybrid in the Toyota line-up, and it’s packed with safety and technology features, plus what I call “creature features”:
2016 RAV4 Hybrid features
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The 2016 RAV4 will be among the first U.S. models to offer Toyota Safety Sense (TSS), a new multi-feature advanced safety package anchored by automated pre-collision braking. TSS, which is standard on 2016 RAV4 Limited grades (gas and Hybrid) and available on XLE (gas and Hybrid) and SE grades, bundles cutting edge safety technologies including Pre-Collision System (with Forward Collision Warning and automatic emergency brake), Lane Departure Alert, Automatic High Beams, Pedestrian Pre-Collision System and Dynamic Radar Cruise Control.
In addition to TSS, both gas and hybrid RAV4 models feature a standard Blind Spot Mirror and the SE gas and Limited gas and hybrid grades have a standard Blind Spot Monitor with Rear Cross Traffic Alert.
Available front and rear parking sonar helps make parking easy and safe, and now the RAV4 offers the ultimate technology for that purpose, a new Bird’s Eye View Camera with Perimeter Scan. This Toyota-first technology employs four cameras that are mounted on the front, the side mirrors and rear of the vehicle to project a panoramic view of the vehicle’s surroundings on the central seven-inch touch display. The system offers drivers assistance when parallel parking, and when pulling in and out of parking spaces.
The Bird’s Eye View Monitor system also debuts a Toyota-first feature called Perimeter Scan, which provides a live rotating 360-degree view around the vehicle, helping the driver to see potential obstacles.
For 2016, the RAV4 XLE and SE feature the standard Scout® GPS Link cell phone-based navigation system (available on LE). And for entertainment, RAV4 XLE, SE and Limited models come equipped with SiriusXM All-Access Radio with a 3-month complimentary trial subscription.
Times Square rock climbing schedule
Fate and Miller are climbing Tuesday, Wednesday and Thursday, between 8am and 6pm.
The 2016 New York International Auto Show opens to the public on Friday.