Grand Central Terminal is getting a taste of New York, with a new store dedicated to products made in New York State, including wines, beers, cheeses and other food products. The Taste NY store opens this summer in the spot currently occupied by the gift shop Papyrus.
Taste NY is part of an initiative by New York Governor Andrew Como to showcase state products and boost tourism to parts of New York State beyond New York City, which already is the number one tourist destination in the world. The GCT Food Court also features local eateries, including Junior’s, rather than national fast food chains.
The Taste NY campaign has been featured at food festivals, the Super Bowl, golf tournaments and fairs across the state, but more recently it has been moving into retail spaces controlled by state agencies, including an outpost at La Guardia Airport, opened in December.
The Grand Central store will sell a variety of local products, including those from Brooklyn Brewery, Hudson Bay Bourbon and Baldwin Hill Farms, which makes maple syrup in Southern Tier. The store will be operated by One Woman Wines & Vineyards of Long Island. According to Crain’s New York Business, the family of founder Claudia Purita owns a farm in Italy.
There used to be a shop, Vintage NY, with outposts on both the Upper West Side and Soho, selling only New York State wines, plus cheeses and accessories like corkscrews. Sadly, both locations have closed. But it’s still a great idea to showcase hometown and home state goods, especially in a location like Grand Central Terminal, where 75,000 people pass through on an average workday.