There have been some major changes in the way we work and do business over the last few years. The most notable is the amount of time spent to maintain relationships when opportunities for face-to-face interactions are limited or non-existent.
How do you foster relationships with colleagues and clients when you work from home or another remote location? Especially when you’re used to jumping on a plane and sitting around a conference table in London one week and Dubai the next.
Building work relationships and attracting clients from afar is possible, but you need to be creative and consistent. Here are some tips how to do it:
To execute your duties and hit targets effectively, it is essential to build relationships within your workplace and with your clients.
Don’t be a pushover, but treat everyone with dignity and respect, regardless of their current position.
This includes any type of communication, whether that is in-person, on the phone, via email, text, memo, or virtual online meetings.
It has never been easier to fake it until you make it, but this takes a solid marketing strategy and a web presence that is up-to-date, relevant, and informative.
Think about all of your digital platforms, including a website and social media. Concentrate on building relationships rather than a pushy sales pitch. In time, this will build integrity and trust in you as a market leader.
Being knowledgeable in your field is a great asset, but try to communicate this in fun and interactive ways.
Most of us are tired of webinars where Zoom fatigue can do more damage to your business than good. Consider doing short, interactive webinars with your clients.
You could send them products by post and have them test them out before chatting.
Alternatively, there are venues like The Vendry where you can arrange virtual experiences with your clients. This offers plenty of opportunity for common ground with follow-up communication.
In business, attracting a customer is one thing, but keeping them is another. While it is integral to show your clients that you care, it is equally critical to find out where you or your company could be doing more.
This will allow you to better allocate your resources and ultimately give your clients what they need. Make sure to listen and respond appropriately to their feedback, regardless of how small it might be.
Loyal customers can be your biggest advocates. Word of mouth advertising is still important, but it has simply adjusted to a digital platform.
Relationships require nurturing with a commitment to maintaining consistency of service. Ultimately, you want to develop advocates for you and your brand, which leads to better profitability and sustainability.
However, just because you might not be sitting in a boardroom or playing a round of golf with your workmates and clients doesn’t mean that you can’t cultivate advantageous alliances.