Visit the moon in Times Square every night in March, via a FREE and ambitious video installation that combines real footage from NASA missions with computer-generated imagery simulating a moon landing.
The video is being shown every night, from 11:57pm to midnight, on dozens of Times Square video billboards and news kiosks, all synchronized to present a countdown of a fictional Apollo mission to the moon.
The video, entitled Apollo XVIII, is by New York-based video collage and installation artist Marco Brambilla. It is March’s Midnight Moment, a monthly presentation of cutting edge videos.
Apollo XVIII presents the countdown to an imagined lift-off of a Saturn V rocket on dozens of Times Square’s spectacular screens, putting viewers in the center of the action. But, then, Times Square is always in the center of the action.
Artist Brambilla describes it this way: “The space age represented a landscape of optimism, capturing the imagination of the public. With Apollo XVIII I hope to recapture the golden age of manned space travel as a spectacle presenting Times Square as the virtual launch site.”
The following digital screens are participating in the March Midnight Moment:
ABC Super Sign, American Eagle Times Square, Bank of America, Branded Cities 7 Times Square, Branded Cities 1 Times Square, Branded Cities NASDAQ Tower Times Square, Branded Cities Thomson Reuters, Outfront Media 1515 Broadway/ Viacom North & South, CEMUSA, City Outdoor, Clear Channel, Spectacolor HD127/CNN, Clear Channel Spectacolor HD128, Disney Store Spectacular, Superior Digital Displays Three Times Square #5
Past artists featured in the program include Rafaël Rozendaal, Sebastian Errazuriz, Charles Atlas and Antony, Noah Hutton, Ryoji Ikeda, Daniel Canogar, Alfredo Jaar; Isaac Julien; Robert Wilson; Tracey Emin; Seoungho Cho; Vicki DaSilva, Surabhi Saraf, and Elly Cho; Erika Janunger; Takeshi Murata; Bel Borba with Burt Sun and André Costantini; Zach Nader; Brian Gonzalez (aka Taxiplasm); Björk; JR; Ryan McGinley; Jack Goldstein; Nature Theater of Oklahoma; Ezra Wube; Laleh Khorramian; Brian Dailey; Leslie Thornton; and Yoko Ono.
Marco Brambilla, a Milan-born artist, is known for his elaborate re-contextualizations of popular and found imagery. His work has been exhibited in major collections worldwide including the Kunsthalle Bern, The Guggenheim Museum, the San Francisco Museum of Modern Art, the ARCO foundation, Madrid, and the New Museum of Contemporary Art, New York. His video installations have been screened at Venice Film Festival and the Sundance Film Festival. Later this year, Brambilla will be showing the Megaplex series at Fondation Beyeler, Basel and the Contemporary Art Museum, St.Louis.