Dunkin’ Donuts has launched its own version of the cronut, a croissant-donut hybrid, and a contest to win a year of FREE donuts. The new pastry is a flaky croissant ring that’s glazed like a donut. The name cronut was trademarked by its inventor, NYC’s own Dominiqe Ansel Bakery, in Soho, where it sells out daily. So the Dunkin’ Donuts version is called Croissant Donut.
The chain is selling the pastry at $2.49, half the price of the $5 Dominique Ansel original.
Both versions are made in limited quantity. Donimique Ansel Bakery sells out quickly, and you can pre-order online, which you can’t do with the Dunkin’ Donuts version.
The Dominique Ansel cronut has a featured flavor of the month, in addition to the “regular” plain flavor. In October, it was Pumpkin Chai. For November, it is Caribbean Rum Raisin with Tahitian vanilla sugar and sultanas.
The Dunkin’ Donuts version has just the one flavor. So far. And it is packaged in a white branded gift box with a clear window specially designed to hold one individual Croissant Donut.
As part of the launch, anyone who registers for DD Perks through November 19 using the special promotional code “DONUTS” is eligible to receive a year’s supply of donuts from Dunkin’ Donuts. The company will Dunkin’ Donuts will randomly select a total of five lucky winners. No purchase necessary. Void where prohibited. 13+ to enter.
About Dunkin’ Donuts: A leader in the donut category for nearly 65 years, selling 2.5 billion donuts and MUNCHKINS® donut hole treats annually worldwide. Within the USA, there are more than 70 varieties of donuts, including beloved flavors such as Boston Kreme, Glazed, Chocolate Glazed Cake and Chocolate Frosted.