Once again this year, trick yourself out and show up in costume on Oct. 31 and Chipotle will treat you to one of its large “Boorito” bowls, salads or tacos for $4, one dollar more than last year.
Plus, there’s a chance win FREE burritos for a year.
The bargain burrito or other menu item is available from 3 p.m. to closing, so there’s plenty of time to go trick-or-treating or get to a party. There are definitely going to be lots of “ghosts” converging there on Halloween to fill their empty bellies.
You can get the same $4 deal ordering in person or through the Chipotle app or online, for both pickup and delivery. Use the code “BOORITO” to get the deal.
There’s a limit of one $4 Boorito per customer, and it’s up to the restaurant manager to decide whether your costume qualifies for the deal, so dress to impress.
Chipotle also is giving you the chance to score free food for a year via social media, whether or not you buy anything.
Just post a photo of yourself, in costume, at a Chipotle restaurant, on your own Instagram profile or Instagram Story, and tag it with @Chipotle.
The restaurant chain will select eight finalists and post the contestants’ photos on the brand’s Instagram Story. Fans will have the chance to vote for the “Boorito Champion” by ‘liking’ their favorite costume the day after Halloween, on Nov. 1. Most popular costume wins a year of free burritos. The winner will be announced on Chipotle’s Instagram account.
Te contest is open to legal residents of the 50 United States (and the District of Columbia) and Canada (excluding Quebec), who are at least 13 years old at the time of entry.
Once again this year, the Halloween promotion makes no mention of donating the proceeds from Boo-rito, up to $1,000,000 to The Chipotle Cultivate Foundation, as it has in past years.
The Foundation is a non-profit organization committed to creating a more sustainable and healthful food supply while raising awareness about revitalizing family farms, humane and sustainable animal husbandry, and nutrition education.
Chipotle has been working overtime to make us forget about recent disastrous food poisoning headlines, when thousands of customers in dozens of locations were sickened by – er – poor hygiene procedures. Maybe supporting a healthy food supply foundation is too much of a reminder of those bad news days.
For Chipotle locations in New York City and nationwide, check out the restaurant locator.