The theme of this year’s Saks Fifth Avenue holiday windows is This is How We Celebrate, shining a light on the importance of spending time with loved ones and the different ways we celebrate.
The six main windows showcase how people celebrate in iconic settings around New York City, each with a different scene bringing a quintessential New York moment to life:
A musical celebration on bustling Broadway in Times Square
A classic barber shop getting a visit from some adorable kids and their pets, wanting to look their best for the New Year celebration
A couple on their way to deliver gifts via the Roosevelt Island tram
An aspiring dancer getting an autograph from her ballerina idol
A celebration around the neighborhood food truck at a holiday block party
A friendly competition of holiday lights and decor at neighboring houses in Dyker Heights, Brooklyn
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New for 2020
Saks Lights Up Fifth Avenue events will feature prominent New Yorkers from the fashion and entertainment communities and others, lighting up the Fifth Avenue flagship each night from inside one of the windows.
Each event benefits a charitable cause, with $100,000 in donations to be made by Saks over the course of the holiday season to non-profit organizations serving New York City and beyond.
The events will be livestreamed on select weekdays, through Wednesday, December 23, 2020 beginning at 4:30 p.m. EST.
LINK to Saks Fifth Avenue’s livestream light shows
Recordings will be available to view through Sunday, January 3, 2021.
Visit saks.com/holiday to access the experience, and on Instagram and Facebook and follow #SaksHoliday for insider access.
Saks Fifth Avenue Sound and Light Show
In addition to its famous holiday windows, there’s a grand sound and light show covering the entire facade of the landmark store, which also has become an annual tradition.
Thousands of LED lights, in the shape of a magical castle, change shapes and colors to a holiday soundtrack saluting different holiday traditions, including José Feliciano’s “Feliz Navidad,” and the theme from holiday film favorite Love Actually, Donny Hathaway’s “This Christmas”.
New Rules for the Rockefeller Center Christmas Tree
Saks Fifth Avenue is less than one block from the word-famous Rockefeller Center Christmas Tree.
Most visitors to one include the other. But this year could be different.
Also new for 2020 – visitors to the Rockefeller Center Christmas Tree require a FREE timed-ticket for access to the viewing areas.
Full information here.
photo courtesy Saks via PR Newswire
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