Amazon is slashing the price of Amazon Prime from $99 to $67 for one day only, tomorrow, Friday, Sept 25th. For 24 hours, midnight to midnight, new members can sign up for the special $67 discount price. Why $67?
Amazon is celebrating how well their original show, Transparent, did at this year’s 67th annual Emmy Awards earlier this week, earning an impressive five Emmy awards, including for its star Jeffrey Tambor, who won for Outstanding Lead Actor in a Comedy Series, and series Jill Soloway for Outstanding Directing for a Comedy Series.
According to TechCrunch, the $67 promotion gives Amazon the chance to promote the FREE video service part of Prime to customers who may not have known about the company’s role in producing TV shows until the attention generated by the Emmy awards ceremony.
Amazon Prime Instant Video is a competitor to Netflix, and offers Prime subscribers a growing selection of video content, including original programming like Amazon Original Series “Hand of God,” “Bosch,” “Catastrophe” and “Mozart in the Jungle,” in addition to other popular shows, like a number of titles from HBO, kid’s programming from Nickelodeon, and hit movies like “Transformers: Age of Extinction,” “Teenage Mutant Ninja Turtles,” “Jack Ryan: Shadow Recruit,” “Star Trek Into Darkness” and “The Hunger Games: Catching Fire,” and more.
Transparent focuses on a father coming out as transgender to his family, is the second Amazon program to win an Emmy. The other was a Daytime Emmy win for “Tumble Leaf,” which scored five trophies, including Outstanding Preschool Children’s Animated Program.
The Amazon Prime discount deal is midnight Friday September 25, 2015 to 11:59 pm PT.