The international gallery chain LUMAS opens a new flagship affordable art gallery in SoHo today with a special exhibition of NYC photography and a FREE artist talk by the photographer.
German-based LUMAS operates more than 40 galleries around the world, offering museum-quality art editions at affordable prices. Depending on the size and framing, art enthusiasts can acquire limited editions starting under $ 400.
More than 2,000 works by 230 established artists and many promising newcomers deliver a comprehensive look into the contemporary art and design scenes. The works are available in hand-signed limited editions of 75-150.
The new art gallery in Soho is at 474 West Broadway. It’s a contemporary space with an ambiance that makes you feel as though you are in the home of an art collector, enjoying what’s on the walls.
To mark the opening, new works by Italian photographer Paolo Pettigiani are being showcased, including an opening night artist talk about the making of the series of innovative NYC photos.
“I love the majesty and the contrast of nature between the Big Apple skyscrapers and the park. I wanted to highlight this using infrared photography to invite viewers into a world unseen,” said Pettigiani, who was born in Turin in 1992. Having already photographed the Italian city Avigliana using an infrared filter, he brought the technique to one of the most photographed locations in the world – putting it in a whole new light.
He confronts the viewer with surprising and unseen perspectives on New York, transforming the city into a surreal landscape. Central Park appears in radiant red hues, the sky and water in luscious turquoise.
About LUMAS
LUMAS offers museum-quality art editions at affordable prices in more than 40 galleries around the world. . Depending on the size and framing, art enthusiasts can acquire editions starting under $ 400. More than 2,000 works by 230 established artists and many promising newcomers deliver a comprehensive look into the contemporary art and design scenes.
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