Add Google to the list of tech companies with showcase stores in NYC where we can test drive the latest models, and get free set-up help for products that require expert assistance, all FREE, of course.
The new shop opens Thursday, Oct. 18 in Soho, with an array of Google gear, including phones, tablets and home goods.
The Nest smart-home line can be tried out in what Google describes on its own blog as described as interactive home-like vignette settings.
You can play with the Pixel in a specially-lighted area meant to demonstrate its ability to take high res photos in low light situations.
And there’s another area to try out Daydream VR. It’s outfitted with swivel chairs for a 360-degree VR experience.
Nothing is for sale, just to test drive and decide what you want to buy from one of the online or brick-and-mortar retailers that sell Google products.
For whatever reason, Google is calling it the Google Hardware Store, not to be confused with Home Depot, Lowe’s or your neighborhood hardware store that sells hammers and nails.
The shop, at 131 Greene St., is scheduled to run through the end of the year.
If it’s as successful as the Apple Store and the Samsung Experience, both nearby, the gurus at Google might decide to keep it open permanently.
After all, the company has owned the space since 2014 and reportedly has plowed $6 Million into renovating the historic building.
But that was before Google purchased the Chelsea Market building, with plans to consolidate all its NYC office space there, which may mean the end of the food court on the main floor.
This is not the first Google store. There are five already across the country, including Austin, Corte Madera, Houston, San Francisco, Tysons Corner, and another two are opening in Short Hills, NJ and Scottsdale, AZ opening later this year.
There’s also a temporary pop-up shop in Chicago’s Bucktown section, also scheduled to be open through Dec. 31.
Why Google waited this long to open a store in NYC is a question not even Google search can answer.