In celebration of its 20th birthday, Amazon wants to turn July 15th into a bigger sale day than Black Friday, with exclusive new deals all day, as often as every few minutes. Of course, you have to be a member of Amazon Prime to take advantage of the deals.
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A year of Amazon Prime typically costs $99, while students can pay $49 for membership. Purchases made on July 15 will also be eligible for free shipping.
Then, starting at midnight on July 15, Prime members can shop from thousands of deals starting as often as every ten minutes.
The savings will be available to Prime members in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada, and Australia.
According to Business Insider, Amazon sold 5.5 million items on Black Friday in 2014, its busiest shopping day ever. Sales were made at a rate of 64 items per second, according to figures reported by the company.
Amazon’s Prime Day seems a lot like Alibaba’s Singles’ Day, held on November 11 each year since 2009. The Chinese retail giant deeply discounts much of its merchandise for 24 hours. Alibaba reported $9.3 billion in sales on Singles’ Day in 2014.
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