Saks Fifth Avenue unveils its holiday windows today, with an added extra, a daily dramatic light display that covers the entire front of the building, which we all know faces the Rockefeller Center Christmas Tree across the Channel Gardens. The holiday windows are being kicked off by The Rockettes, with a full line of 36 of the world-class dancers performing their synchronized magic.
This year’s Saks Fifth Avenue holiday windows are animated scenes from classic fairy tales immaculately rendered in an Art Deco style, with iconic New York locations providing the backdrop. They include Rumplestiltskin spinning straw into gold in gloomy subway tunnels, Rapunzel using her hair to swing about the Empire State Building, Cinderella arriving at the Saks Fifth Avenue Ball, and Snow White being tempted by an evil apple merchant in the heart of Times Square.
The Rockettes are in residence inside the store, too, via a sneak peek behind the curtain of the Radio City Christmas Spectacular with an exhibit honoring the Rockettes. The Shop has been transformed into a Rockettes inspired holiday display featuring extraordinary vintage Rockettes costumes and accessories by famed designers and other items inspired by The Radio City Christmas Spectacular. The exhibit will live on the ninth floor of the Saks Fifth Avenue New York store through December 29.
Now, about the light show:
The show will be the first of its kind, integrating LEDs, strobes, up-lights, video projections and music into a stunning program. The lighting interacts with the projected elements, turning the building facade into a traffic-stopping spectacle. The light show uses:
11,000 linear feet of garlands, stretching 30 feet high
6 state-of-the-art 3D projectors with 26,000 lumens each
9000+ hours of work to produce
The remaining Saks Fifth Avenue windows will feature elegant fashion and holiday attire, all presented in an Art Deco style inspired by the artist Erte. The corner windows of the flagship store will have theatrical Erte-inspired costume pieces, which will further enhance the theater of the holidays at Saks Fifth Avenue.
For the first time, Saks Fifth Avenue will live stream the Holiday Window Unveiling.
Check thefor the schedule of all the tree lighting and menorah lighting festivities in NYC, including the world-famous Rockefeller Center tree.