It consists of 28 Audi A8 cars in stacked rows of shipping containers, with their LED headlines on to form a 40-foot screen. The bright lights are visible from miles away, including from an airplane.
Here’s a one minute time-lapse video of how the sign was created:
All soccer match scores are being posted throughout the four-week installation, through Monday, July 14th.
The Audi LED Scoreboard is the first installation in a season-long commitment by Audi to bring world-class soccer events to the U.S.
The season ends in July with the Audi Football Summit. Featuring the globally-recognized team FC Bayern Munich, the international match will take place on July 31st at 8PM at Red Bull Arena in New Jersey against one of Mexico’s most historic and popular clubs, Club Deportivo Guadalajara.
FC Bayern Munich has won five titles in 2013, including the UEFA Champions League, and is current FIFA Club World Champion. AUDI AG is a partner and partial owner of FC Bayern. All players drive Audi cars, which must make BMW crazy, since BMW is headquartered in Munich, not Audi. Audi headquarters are in Ingolstadt, about one hour from Munich.
Tickets can be bought via tickets.newyorkredbulls.com or by calling 1-877-RB-SOCCER.