There are two true things about dressing our children — they grow out of their clothes and shoes too quickly, and those things are expensive to buy. Entera new online kid’s clothing company that rents, rather than sells, high fashion labels including Polo Ralph Lauren, Hanna Anderson and Burberry, and shoes from Goody Goody and Lacoste. Kind of like Netflix rents movies. Except Netflix doesn’t wash, dry clean and sanitize returned items according to the health and cleanliness standards of the National Association of Diaper Services. So instead of buying an expensive party dress or pint-size tuxedo your princess or prince will wear just once or twice, rent it. Ditto the onesies and shoes. Cost varies by item and the length of time you want to keep it.
posted by Evelyn Kanter