Audi is launching the all-new luxury A7 5-door coupe with an interactive billboard in Times Square. The 15,000-square foot LED billboard, at 46th St. and Broadway, will feature New York City places, objects and destinations, from April 18th through May 1st. Using a social media platform that includes the Times Square board, a QR code, text messages and a URL, the campaign is designed to drive viewers to Audi online for more details about the locations and an interactive New York City guidebook. Locations featured on the billboard will be featured on the mobile site A 7 Bold Design, Audi’s YouTube page, and Audi’s Facebook page. Audi is inviting pedestrians to Tweet your thoughts and favorite places to the billboard using the hashtag #BoldDesign. In addition, passers-by can check in to the billboard on foursquare or Facebook Places. The site also invites users to nominate their own bold destinations in New York City – or any other U.S. city — through their mobile devices or the social sites.
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