As a part of the comprehensive marketing launch surrounding the all-new 2013 Accord, Honda kicks off the first-ever Accord Cash Car competition event on Saturday, Oct. 6th in Times Square. The interactive allows participating contestants to trade knowledge of the all-new 2013 Honda Accord’s new features for cash prizes and the chance to win a 2013 Honda Accord. After the Times Square event, the Cash Car competition moves on to Chicago, Phoenix and Los Angeles. The Honda Times Square event features several models of the all-new 2013 Honda Accord and the chance for passersby to kick the tires. Three-person teams compete each hour, from 2 pm to 8 pm, with their shot at the cash awards broadcast live to the crowd on a large-screen display.