Ice cream stores are so yesterday. Today, it’s all about yogurt, and why two of the top brands in yogurt — Chobani and Dannon — have opened yogurt shops in New York City. At the new Chobani store in Soho, opening today, orders are served in glass bowls, in single (6 ounces) or double (12 ounces) sizes, priced at $3.75 or $4.75, which is significantly more than supermarket or deli prices for the pre-packaged variety. At the Chobani store, you are given a “recipe card”, to add on toppings like fresh fruit, nuts, chocolate, even olive oil.
The yogurt bar is at 150 Prince St., at the corner of West Broadway, open daily, 9 a.m. to 8 p.m. They’re also selling their own brand of bottled water, with 100% of net profits to support clean water projects around the world. Store website.
The new Dannon yogurt shop one block from Grand Central Terminal is selling small-batch premium yogurts with toppings such as fruit purees, along with yogurt-infused sandwiches, muffins and salads with yogurt-based dressings. There’s a small seating area, too. And also frozen yogurt along with the fresh. Don’t look for the Dannon name, though. This yogurt place is called Yogurt Culture Company. It’s at 125 Park Avenue, between 41st and 42nd Streets, in a place that used to be a pizza shop. There is also frozen yogurt, made in Portland, Ore., available either in regular or Greek-style. Yogurt Culture Company is open Monday to Friday, 7 a.m. to 7 p.m., and on weekends 8 a.m. to 7 p.m. Store website.
BTW — According to the Associated Press, U.S. sales of Greek yogurt have more than doubled in the past five years to $1.6 billion, and the popularity of Last year, Greek yogurt accounted for about 21 percent of yogurt sales, up from 1.5 percent in 2006. So clearly, the yogurt culture is growing. (Sorry, couldn’t resist that pun.)