Apr 162012
 
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Take the NYC subway to Switzerland.  And you can do it in a New York minute, for $2.25 or less, depending on the cost of your MetroCard.  From April  16th to May 12th, one of the S shuttles that run between Grand Central Terminal and Times Square is wrapped inside and out in a special Swiss design, transforming your ride into a scenic Swiss experience of picture perfect mountains, lakes, historic chalets, and — of course –  Swiss chocolate.  Did we say chocolate?  The month-long promotion includes free gifts for taking a photo of yourself inside or in front of the “Switzerland Shuttle”, contests that test your knowledge about Switzerland, and more.  Information about the contests are printed on the trains, and street promoters are distributing postcards and free samples of Swiss products during select days at both ends of the S line.  The Switzerland Shuttle is sponsored by Swiss Tourism and its partners, including the Jungfrau Railway, the highest rail line in the world, which is celebrating its 100th birthday in 2012.  Remember that, because it very likely will be one of the questions in one of the contests.  Another question could be this — is the Swiss Rail system or the NYC subway system more efficient?  We all know the answer to that one.

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