Toyota is offering the chance to win a 2012 Toyota Camry sedan for yourself and a friend or relative on Super Bowl Sunday. Now that I have your attention: this free sweepstakes requires that you use the Shazam mobile app during the game between the New York Giants (Yay team! Go Big Blue!) and the Boston Patriots, being broadcast live on NBC on Sunday, Feb. 5. Start now by watching Toyota’s “Connections” commercial on Toyota’s YouTube channel, to get clues how to proceed. The press release I received from the Toyota advertising agency which organized this sweepstakes is full of boilerplate terminology like ‘fully integrated multi-channel social media marketing campaign”, but bottom line is there are two ways to enter – by viewing the spot online and using Shazam with the ad when prompted, or by filling out an entry form online, before the end of the SuperBowl game. You can enter daily up to the airing of the first Toyota commercial during the broadcast. Click here for the rest of the rules and information about how to win a 2012 Toyota Camry on SuperBowl Sunday. FYI — The Camry has been the best-selling car in the US for most of the last decade.
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